There are many types of business cards, in different shapes, colors, and sizes, as well as different materials. Lawyer business card can come in different sizes, for example: 85×55 mm, 90×50 mm, 85×50 mm, 55×55 mm (square). For special needs, you can also choose a custom format.
Standard business cards
For attorney business cards, you can opt for standard business cards, that is, a medium-sized card (for example, 85×55 mm) that is easy to keep in a wallet and store, suitable for all pockets, and easy to place on desks.
Standard business cards can be made of various materials, plain or premium paper, with a glossy or matte finish, embossed or not, depending on the client’s specific needs and the level of customization required.
But if we really want to make an impression on our customers, we should abandon the idea of the classic business card and opt for something more refined, such as embossed business cards, also called UV business cards or embellished business cards.
Business card finishing is nothing more than a special transparent varnish applied through a special digital process to specific areas of the card. The result is extraordinary, creating a truly unique feel.
To make the result even more impactful, you can choose to laminate the card (there are different types of lamination, glossy, matte, soft touch) and round the corners.
Coupled business cards
Made up of two layers of white paper and a core of double colored cardboard. These cards convey strength, so if that’s the message you want to convey, these cards are the right choice.
PVC business cards
If you want a durable and original business card, PVC is the right choice. White or transparent, with 3D or thermographic varnish, gold or silver, the PVC business card certainly does not go unnoticed.
In fact, compared to the classic paper one, those who receive it will be more inclined to keep it in their wallet along with their debit and credit cards, this is due to its similarity.
For those who have a lot to communicate, you can opt for a foldable business card, that is, one made up of four sides (two front and two back). Last but not least, we can choose eco-friendly business cards, printed on recycled paper.
The most suitable legal business cards (in my opinion) are 90×50 mm in size, printed front and back on 350 gsm paper, with a logo or an enhanced detail and the whole thing wrapped in a matte or soft-touch lamination.
Lawyer business card design
First of all, let’s understand what design means. By design, in this specific case (for business cards), we mean the graphic design, creative strategy, and technical execution to communicate a specific message. In the vast majority of cases, a scale with equal arms is used to communicate justice.
This symbolism corresponds to the use of the metaphor about maintaining “equal weights and measures.” The best solution is to contact a communications or graphic design firm, followed by a printer specializing in business card production and printing.
The client can infer the lawyer’s seriousness, professionalism, and attention to detail from the care and quality of each individual product, so it’s best not to overlook this aspect.
Lawyer business cards should therefore tend to be serious and classic, with a standard cut, avoiding overly eccentric or unusual shapes and colors. They should convey an impression of seriousness and competence, reliability, and professionalism. Lawyers’ business cards can be made of matte or coated paper, depending on the effect you want to achieve.
The choice of colors
Choosing the right colors and shades for your business card is also crucial. The role that color plays in the psychology of the viewer shouldn’t be overlooked.
Some researchers conducted a study called Impact of Color in Marketing where they discovered that up to 90% of impulse decisions made to purchase a product or in this case a service, are influenced by colors.
For a law firm business cards, classic, reassuring, and serious colors are the most suitable: gray, shades of blue, gold, black, and white for those who want a very classic effect.
The choice of images
The topic would be too broad to cover in full here, and for this reason I will write another article soon, but let’s see what we need to consider specifically regarding lawyer business cards.
Lawyer business cards can include an image or your professional logo (which should identify your professional image), and even here, a single article wouldn’t be enough to explain the topic. In any case, the image must be appropriate for the card’s shape and purpose, so as to convey a serious image of your professional activity.
For this reason, choosing a business card cannot and should not be improvised, but rather carefully studied with an expert. Logically, the business card is just one of the many communication tools to be used.
Conclusion
For any professional activity, having a business card is essential. Although many people today believe that paper business cards are obsolete, this isn’t the case at all: they’re the best way to advertise your business to customers, ensuring they always have it in front of them.
This is why it’s really important to design the right business card for your work: it’s an aspect that shouldn’t be underestimated. From this article we can understand the importance that a business card plays in a lawyer’s professional activity.
Don’t overlook this small but important communication tool, which can help build customer loyalty and allow you to advertise outside your professional environment.