Writing content for law firm website has become an increasingly popular trend due to the importance of the digital world today. However, even for this, there are specific rules that must be followed.
Therefore, you should know that the virtual environment is not the same as others. So, there are tips that can improve the position of your publications on Google, which improve your authority on the topic and which tend to increase reader loyalty.
Be careful with the language of your legal posts
To begin with, a first tip for writing better legal content is to be careful with your language. Of course, you should keep in mind that you are not talking to a friend on WhatsApp, nor are you writing a scientific article. It is also not similar to your cover letter. It requires initial research and a lot of administrative work.
In other words, it doesn’t need to be too informal, to the point that it becomes something far removed from the practice of law, but it shouldn’t be too academic either. You should therefore stay somewhere in between, citing the terms correctly, but also explaining them in a way that even readers who are new to law can understand.
Also, of course, whenever possible, use linking words between sentences and paragraphs. Oh, and don’t make your legal writing too repetitive, with the same words over and over. Instead, opt for synonyms.
This way, your audience shouldn’t have any major problems reading your legal posts, which will be enjoyable. This way, you have a better chance of building authority on the topic and building reader loyalty.
Reference the documents you mention
One thing you should understand about writing legal posts is that you must reference what you cite. This can be related to the authors you are talking about or the legal documents.
When you cite the formal document, you point out which articles you are referring to and what each of them says.
Other times, the alternative is to place a link in the body of the text that redirects the reader directly to the text of the law or document, for example. You can still do both, if you want.
The important thing is that your reader can follow what you are talking about. This way, when they understand your analysis and the document you are referring to, the process becomes much more didactic and facilitates understanding.
Know what you are talking about in your legal posts
Well, this third tip for writing better law firm website content is kind of obvious, don’t you agree? After all, you should understand at least the basics of what you’re talking about. The more knowledge you have, the better.
Imagine, for example, that an administrator is going to write about medicine. It won’t work out very well, will it? In the area of law, the idea is the same.
Therefore, try to write only what you know, so as not to pass on wrong information to your reader. Also, always research as much as possible in sources, to make sure that you are saying the right thing.
Explain the Latin expressions you use
You probably know that in Law, there are many expressions in Latin, especially if you provide virtual legal assistant services, and some lawyers and attorneys love to use them. However, not everyone knows them well, especially if we are talking about students who are just starting out in the field.
So, to make it easy for everyone to understand, explain these expressions, even if briefly. Alternatively, you can place an external link to a page that explains it (for example, another post on your blog or even Wikipedia).
However, I reiterate that it doesn’t need to be long. The ideal is to do the same with each acronym you use, writing the full term the first time you write it.
Your legal content should have a beginning, middle, and end
This fifth tip for writing law firm website content is more of a writing tip than a legal one. However, it is still worth highlighting, since mistakes related to this are unfortunately common.
Therefore, remember that your legal publications should be structured. To do this, they should begin with an introduction, in which you present the content that will be presented.
Then, insert the body of the article, where you will discuss more about the content of the publication itself. Finally, it is time to conclude, even if with a brief sentence, what was stated there, and preferably with a call for your readers to visit your blog or comment.
Don’t make long sentences and paragraphs
As you may have noticed by now, writing on the internet is a little different from writing on other websites. Therefore, another element that you should keep in mind is also related to the length of both sentences and paragraphs.
In general, readers (and not even Google) like long sentences and paragraphs. Therefore, it is ideal to know how to structure the text in this sense, taking breaks whenever possible.
Know the basics of SEO
What do you know about digital marketing? Have you heard of the term Search Engine Optimization (SEO)? These are techniques that you will probably want to know to be more successful in disseminating your legal posts.
In general, SEO techniques aim to optimize your legal writing so that it stands out in search engines like Google. In other words, these strategies help to make your legal posts appear among the top searches for readers when they search for related terms.
If your goal is to attract more readers, indexing your text among the first pages is essential. Therefore, try to have even basic knowledge about these techniques, because it will already help a lot.
Always proofread your legal posts
It doesn’t matter if you’re an experienced writer or just starting out. It also doesn’t matter if you enjoy rereading what you’ve already written or not. It’s always essential that you proofread your legal content before publishing them. You can hire a virtual assistant for lawyers to help you with this task.
Unedited texts can become complex and confuse the reader more than they help, especially in an area such as law. In addition, silly mistakes in Portuguese can happen all the time and can also be annoying.
Try to use the active voice
When it comes to writing on the internet, and in particular in legal posts, it is always a good idea to use the active voice over the passive voice. This allows your text to be more direct and incisive, increasing the reader’s confidence.
In short, in the active voice the subject is the one who performs the action, while in the passive voice the action expressed by the verb is the one who affects it.
When possible, cite examples
I’ve mentioned it before, but it’s worth remembering: your legal web content should always aim to be educational. Remember that those who are looking for it have questions about the subject. Therefore, your mission is to help them resolve these doubts.
This is even more essential in more theoretical niches, such as Law. So, one of the techniques that allows us to unite theory and practice is to cite examples that elucidate what has been said.
Imagine, for example, that you are talking about the principle of good faith. There is nothing better than bringing real cases to clarify, right?
So, have you learned how to write better legal posts? Share them with your friends so they can improve at it too!