Have you ever stopped to think that no law firm starts without a logo?
That’s right, there’s always a lawyer logo that represents the law firm, no matter how simple. For this very reason, a law firm logo has been with them since the beginning of their career. Because it is through it that the professional communicates and connects with their target audience.
Since we know the importance of this visual element, we’ve prepared this super article with important information for lawyers who want to be well-positioned in the legal market.
The Best Lawyer Logo: Why have one?
Due to the great importance of this element in the composition of the office’s visual identity, this logo is normally changed when there is a commemorative date or a reformulation of principles in the office.
In this way, the logo becomes the lawyer or law firm’s brand. This happens through the use of symbolic representations such as a concept, name, symbol, or any element that conveys the company’s objectives.
This makes a logo a fundamental element in establishing and positioning a professional in the legal market. This is especially true because it’s the foundation of a law firm’s entire visual identity. Because it is so essential, creating a logo should be at the top of the to-do list when opening a new law firm.
After all, it is from this that the business’s visual identity is planned together with the positioning actions within marketing for lawyers. Therefore, professionals who present themselves with a logo that identifies their work have an advantage.
Not to mention that they’re more easily remembered and recognized by potential customers, due to the human ability to recognize images. Remember that using images is also a way to practice your storytelling.
Ultimately, it doesn’t matter how simple the logo is, but rather how well it conveys the law firm’s values and how well it’s designed so that clients can understand it clearly.
4 reasons to invest in a visual identity
1. Conveys your office’s values
A well-designed logo for lawyers can accurately convey the professional’s values to clients.
Here’s an example of how this works in practice:
The author of the book Creating a Brand Identity reports that when analyzing the Amazon logo, it is possible to find elements that convey the idea of good customer service through the smiling arrow.
Furthermore, the arrow is strategically positioned on the letters A and Z, reinforcing the company’s slogan that offers everything from A to Z.
Another very interesting logo is that of the Coca-Cola company , which has the company name as its main symbol.
To make this name representative, several visual elements are used, such as cursive letters that convey personality, elegance and creativity.
It also features a diagonal direction that evokes evolution, advancement, and speed. The color red, meanwhile, evokes excitement, seduction, and power.
All examples show that the logo has extraordinary power in representing the brand through little space or size limitations for the good performance of the logo.
All of this, thanks to good design practices, which make these logos a success.
2. Increases customer confidence
A law firm’s credibility is built on its image. Therefore, professional training plays a significant role in this regard. However, this isn’t always the first piece of information that contacts receive. It’s very common for them to receive the business card first.
In other cases, it’s the social network or website that makes a good impression. Soon after, research into the professional’s qualifications and client recommendations begins. Therefore, having a well-constructed logo and visual identity is important for a lawyer’s success.
3. Positions the brand in the market
A modern, visually appealing logo can make your brand recognizable and easier for your audience to recognize. This means your customers will recognize your brand wherever they go. Therefore, it is necessary for each professional or law firm to invest in strategies that contribute to client acquisition and retention.
4. Strengthens legal marketing strategies
A lawyer logo is the foundation of all printed and online materials used to promote the firm and the professional’s services. Many of these materials are part of legal marketing strategies. It’s much easier to create a visual identity for law firms, making your communication with your ideal client even more assertive.
Visual identity planning for law firms
These days, it’s much easier to create a logo for your lawyer. Just search on Google, and several websites will pop up with tips on how to create a logo for lawyers. Some even offer ready-made versions.
However, these sites that offer pre-made versions make it difficult to insert custom elements. They can even make your logo look similar to that of another firm or professional, which could lead to plagiarism investigations.
Not to mention that two very similar trademarks can confuse the public. In other words, a client may unintentionally end up hiring another lawyer due to the similarity.
Another issue that must be considered is the fact that creating a logo for law firms requires time to
- Researching logo templates for inspiration is a time-consuming process. Therefore, benchmarking to understand what works and what doesn’t in a visual identity is quite time-consuming.
- Study your audience to understand the profile of your ideal client and what services they seek most. Are they business owners? Individuals? What segment? Family? Tax? What are their needs? And how can you serve them?
All of these points take time and are important for your logo to convey the essence of your business, thus gaining the authority you, as a lawyer, desire.
Know that famous logos were strategically designed to achieve the results they have today. Even if the public doesn’t notice the details behind their creation, know that they are what make up the whole.
It’s important to remember that one of the goals of a logo is to strengthen the reputation of your services. Therefore, people should be able to relate the brand to the name without having to read it. This is the case with companies like Netflix, McDonald’s, and Nike.
For this to be possible, it is necessary to have planning and a critical eye on the creation process to verify whether the expected results were actually achieved.
Check out some questions that can help you, as a lawyer, in this logo creation process.
- What is your area of expertise?
- Emotions you want to convey
- Do you prefer modernity or tradition?
- What colors best represent your law firm?
- What fonts (typeface) do you prefer?
- Choose the best symbols
- Think of a creative slogan
Virtual Assistant for Attorney Tip: When hiring an agency specializing in legal marketing, it’s important to determine whether the team is prepared to develop customized work that meets your needs.
Customer dialogue and participation are crucial to meeting expectations. Therefore, be sure to review these details before signing the contract; otherwise, you’re at a high risk of disappointment.
How to create a logo for lawyers?
1. Area of activity
It’s no secret that law encompasses a wide range of areas. Lawyers can choose between general practice or specializing in their area of greatest interest, such as family law, social security law, and others.
The most important thing is to understand that each area has a specific audience, with specific needs and behavioral patterns. This identification must be reflected in the lawyer’s logo.
It is possible to use elements that identify the professional’s specialization and resources that demonstrate to clients how the lawyer can help them or even symbols and fonts can be combined to generate this identification.
Another possibility is to use the lawyer’s name to compose your logo, which can be done with the full name or using the first letter of the first and last name.
2. Emotions and values
Seriousness, sobriety, and honesty are some of the characteristics that marketing professionals consider when creating logos for lawyers. It’s important to consider what the brand will convey to clients.
In general, the Bar Association recommends that legal professionals “prioritize discretion and sobriety.” Therefore, there are ways to be discreet and sober while relating aspects that refer to modernity.
3. Modernity or tradition in the lawyer’s logo
Law is a very traditional profession, so the Code of Ethics itself ensures that this vision is maintained. However, the Order demonstrates its awareness of societal changes through the enactment of Provision 205/2021. Therefore, there is room for innovation.
It’s important for you, as a professional, to understand that innovation doesn’t mean abandoning tradition. Rather, it means combining the traditional and the new to differentiate yourself from other brands.
Professionals specializing in planning and implementing the visual identity of law firms know how to create logos for lawyers that combine modernity and tradition, without violating the Code of Ethics.
4. Colors for law firms
Still on the subject of not overdoing innovation, one tip is to avoid passing trends and fads. Therefore, your lawyer’s logo needs to be timeless—that is, no matter how many years pass, it shouldn’t look “outdated.”
Much less being stuck in time. For this reason, it’s important to know how to choose colors for your law firm. Know that colors are linked to emotions, and behind each color choice there’s a lot of science and psychology.
Therefore, we recommend that you study the meanings of the colors that will be in your visual identity. The wrong use of color can compromise the logo’s purpose. Using mismatched colors can also affect how your client perceives your firm.
Virtual Assistant for Lawyers Tip: We always recommend that the work be done by a specialized professional, as they will know which colors work best together and what each one means.
But if you want to try to create your own visual identity, you can choose to study the best-selling book Psychology of Colors. This way, you’ll understand the science behind each color.
Another recommendation is the book “Design for Non-Designers” by Robin Williams. This book provides interesting tips on how to achieve design success without professional training.
5. Choosing a font for your lawyer logo
Just like colors, choosing the wrong font can ruin your visual identity. The wrong font shape can make information difficult to read and cause your customer to leave your website without reading all the information.
A safe choice is fonts that have formal, well-defined aspects. This is because they are easy to understand. These details make usability and user experience even better and help the lead become a customer.
This doesn’t mean that lawyer fonts should be the same for everyone. Remember that the letterform is also a way to stand out, innovate, and be both modern and traditional.
In fact, the choice depends on the personality you want to give to the law firm.
- Modern letters convey the idea that the lawyer is innovative and up-to-date;
- More traditional letters demonstrate that the professional is conventional and trustworthy.
What can’t be lost is elegance, consistency, and simplicity. Therefore, to achieve success, fonts must complement each other. They shouldn’t be too different from each other.
6. Symbols in the lawyer’s logo
The hammer, scales, and sword are the symbols of law most remembered by the public. Therefore, they are the most frequently used, as they are visual elements that characterize the profession.
However, it’s possible to create a logo for lawyers without these symbols. However, if having the sword in your logo is essential, the symbol can be incorporated into the visual identity of law firms in a more modern way.
Traditional symbols are often used to convey trust. But to incorporate them into the logo, lawyers need to consider the desired personality for their firm. Therefore, we see that there are several possibilities for applying legal symbols; however, it is important to be careful that the logo does not resemble that of another law firm.
7. Application of the lawyer’s logo
Usually, the need to have a logo for the law firm arises due to the desire to use a business card. Therefore, thinking that the lawyer’s logo will only serve to meet the need for a business card is a mistake.
In the age of social media, a lawyer’s brand is used in different places and formats, so that the professional’s identity is seen by everyone.
Therefore, it must be designed so that the application can be used in different formats, such as office supplies, storefronts, videos, websites, and social media, which are the places where the lawyer’s logo appears most.
Therefore, the logo must have a versatile and high-quality design so that the application has a good viewing rate. That’s why design experts present versions of the brand applied to cards, stationery, and social media so the client can see how all logo applications will look on products.
When creating a free logo for lawyers, all of these applications must be completed as well. However, few tools that teach how to create a logo for lawyers address the application process.
Virtual Assistant for Law Firm Tip: We recommend that for good visualization and analysis of the quality of your logo, this evaluation should be carried out by a professional designer.
This way, you avoid future problems, such as poor quality of your logo and the difficulty in producing customized materials for your office.
8. Slogan
It’s not very common, but some professionals add a slogan to enhance the logo’s ability to convey their law firm’s message. Therefore, we can understand the slogan as a short phrase capable of summarizing the benefits and differences of the law firm.
Virtually every retail company uses a slogan. Some examples of well-known companies with slogans include:
- Magazine Luiza: Come be happy.
- Panasonic , which translates its slogan into Portuguese: Ideas for life (which means “Ideas for life”.
- Sugarloaf Mountain, whose slogan is: a place for happy people.
The slogan is another way for lawyers to communicate their specialty and the services they offer. It’s also a way to build rapport with clients. In short, it summarizes the firm’s purpose, mission, and vision. Some characteristics make up a good slogan, such as:
- Contains three to five words;
- It’s simple;
- Its main focus is the office;
- You should not make promises, such as guaranteeing a successful outcome.
From these elements, we understand that the slogan is a complement. Remember not to use it all the time, as it might seem like an exaggerated advertisement.
Conclusion
Every business, even a new one, needs a brand. The same applies to law firms and independent legal professionals. Having a logo for your lawyer is essential for positioning in the legal market. Visual identity for law firms is a priority for professionals.
After all, all legal marketing initiatives are planned based on a lawyer’s logo. Therefore, having a brand means a head start in attracting clients to the legal profession.
As science shows, people more easily remember brands they see on social media. Therefore, a lawyer’s logo is a powerful communication tool, as it makes it easier to be remembered for who they are and what they do.
Even if it’s simple and just contains the professional’s name, the important thing is to have a well-designed visual identity. At this point, great care should be taken when creating a free logo for lawyers.
Therefore, this is a good reason to invest in hiring a specialized service to create your lawyer’s logo.
Other good reasons are:
- The trained eye of experts for visual art;
- The technical skills of professionals, which are essential for producing digital projects.
- The experience with marketing for lawyers that professionals already have.
- The application of the logo in various versions and sizes, for use on different materials.
Ultimately, a lawyer’s logo deserves careful consideration, especially since it’s related to their professional practice. After all, one of the goals of having a logo is to build a reputation.