As the years go by, digital marketing for lawyers gain even more strength and market share. One example comes from the pandemic, which changed many things and forced companies, especially law firms, to enter the digital world.
With the expansion and business possibilities from social networks, this aspect has made online sales and customer attraction methods one of the main sources of income for many companies.
Legal digital marketing has long been seen as an opportunity for law firms and lawyers who are starting their careers or want to grow their client base.
Furthermore, it has already been proven that the returns from a website, a blog with good content, or even Google Ads, when worked strategically, can be very profitable for all professionals.
Therefore, if you want some practical and efficient tips, read this article. We will show you 7 law firm internet marketing strategies that can increase your office’s relevance and production.
Virtual assistant for attorneys will also show you examples of how to apply it in practice. Keep reading to find out more!
Digital Marketing for Lawyers: Tips and Strategies
We will present some tips and strategies for lawyers who want to grow in the digital environment and win new clients. We will also present good, objective tools for planning your strategy and starting your marketing work. Some are simpler and can be done by you, while others may be more effective if you look for a legal marketing agency.
Also, if you need virtual legal assistant services, we provide administrative work, transcription, translation, writing legal documents, outsourcing, and even business contract review for attorneys.
Invest in a good website
A website is an excellent place to start for lawyers who want to establish authority in the online environment. This is because it brings several benefits for the office to begin its online positioning, helping to strengthen its reputation and make information accessible to potential clients.
This allows customers to seek out your services, considering that the information on your website is available on the internet for access when necessary.
Consider your lawyer website as a showcase on the internet. Therefore, include your firm’s details, the areas of expertise you work in and the specializations of those who make up your team.
In other words, the idea is to use the page as a space for you to be seen and for people to get to know you. Never use it for direct sales purposes; your lawyer website must be informative and attractive.
When we talk about attraction, there are other possibilities to win customers, but in a discreet way and often through an exchange of information. In other words, you offer valuable content that is of interest to the public that is following your profile. So that these people can receive even more content, your office can ask them to leave their details, such as email , telephone number, area of expertise.
To carry out this capture, you can use some options inside or outside your website, such as:
- Blog;
- Landing Page;
- Contact Form;
- Cta’s;
- Interactive videos.
All of this is aimed at converting the user into a contact and, in the future, a customer. Therefore, never aim to generate a sale or offer a consultation within the website.
Inbound Marketing for Lawyers
Inbound Marketing, also known as attraction marketing, is a set of strategies for attracting customers through the production of relevant content. In other words, through articles or news, you make readers search for your blog, website or even social networks. Always for the content you offer.
After all, the difference is that instead of you going after a potential customer, they come after you, looking for information and valuable content. So, a relationship between the company and the customer begins.
The great advantage of this action is that your law firm becomes seen as a reference in the subject , passing on even more credibility and authority to clients. Another positive point is that it doesn’t require a lot of money to put it into practice. And if you have some writing skills, the cost is zero.
By defining an objective, producing content, and using SEO techniques, you can be on the first pages of search engines organically, that is, without any investment. To achieve this, it is essential to implement optimization strategies so that the results are satisfactory.
Inbound marketing is one of the most cost-effective and practical marketing actions. If you are a lawyer and are just starting in the digital world, it is recommended that you start with this action.
Google Ads or PPC for Lawyers
Unlike the strategy mentioned above, Google Ads is a paid advertising tool. Its goal is to attract people who already want the service you offer.
Through a well-designed website, with strategic information and information about the areas of law in which you work, it is possible to search for clients segmented by:
- Keywords;
- Location;
- Access device;
- Demographic information;
- And even access channels.
This increases the chances of attracting someone who is already interested in what you have to offer.
Another detail is that you can choose the type of contact to take it to you, whether by phone, WhatsApp, or via website, depending on what you need. Additionally, the tool offers several metrics so you can measure results. This makes it easier to see the campaigns, determine which ones had the best return, which ones had the worst results, and where to adjust.
Social Media for Lawyers
For a long time, it was the most rejected by lawyers. Today, it is a great space to work on relationship marketing and generate more relevance for your law firm. The way social networks like Facebook and Instagram are viewed has opened up space for companies to gain another channel of communication with customers.
They have shown that they are not just a hobby, but a space for those who have multiple goals. Whether as a channel to share news or the day-to-day running of your office, they can be useful. When it comes to Instagram, we can use the feed to post a series of useful tips, stories to interact with followers through polls and question boxes, and reels for informative videos. We can even share everything on our Facebook page.
LinkedIn, on the other hand, is more professional and great for finding partners, generating credibility, networking, and even prospecting qualified clients.
WhatsApp, like the ones we mentioned above, is a social network, but its benefits to a law firm made us separate it from the others and give it greater emphasis. It was one of the first digital tools used by the vast majority of offices. This is because many people don’t even remember that it is a social network.
The ease it brings puts WhatsApp on another level and makes it helpful in speeding up various processes. Whether for communication, calendaring, or even to facilitate the exchange of documents and signatures.
Another benefit is that it helps convert contacts through the website. WhatsApp buttons are one of the best ways to convert users into customers, as they are transparent and objective.
This makes it easier for people to contact your office.
It is worth remembering that WhatsApp Business offers several advantages for companies, such as:
- Present company information.
- Results metrics;
- Labels to separate conversations;
- Speeds up service.
So, if your office has not yet invested in a WhatsApp Business account, now is the time to register your number.
Email Marketing for Lawyers
Email marketing is another tool for attracting or nurturing customers through good content. However, you need their permission to create a contact list.
From there, you can schedule weekly or even biweekly content, to offer something relevant and in exchange ask for more data to improve customer relationships. Another detail is that this strategy goes far beyond attraction. It serves to retain customers and for after-sales work, which can generate something more in the future.
After all, if a customer receives a well-done service and is well attended to, the chances of them recommending you to a friend or seeking your services if they need them again are very high.
This generates more credit for your law firm, whether through the content, the relevance of the topics, or even the period in which you send the messages.
Either way, people will notice that you are interested in offering them something, which is quality information.
7. Legal Software for Lawyers
It may not seem like it, but having legal software in your office can be a legal digital marketing strategy. Today’s tools offer functions that can help with relationship marketing.
We can mention some, such as agenda and calendar management, process control, and even AI that aims to optimize customer service.
When a lawyer hires legal software, his main focus is to optimize internal tasks, which gives him more time to work on his cases.
This can give him more time to look for new clients as well. In addition, many software programs serve as CRMs, organizing customer information and facilitating contact between the company and the customer, generating a closer relationship according to each customer’s desires.
Conclusion
The article above highlighted many advantages of legal marketing tools and showed the value of looking for other ways to stand out in a constantly evolving marketplace.
If you’re thinking about obtaining a larger share of the legal market, generating more relevance for your firm, and even improving your client base, investing in one of them is obvious.
Even if you start slowly and with the simplest ones, like social networks and WhatsApp, don’t waste any more time—start incorporating more technology into your routine.
Therefore, take advantage of the tips we have brought and seek out a professional or a marketing agency to start your legal digital marketing strategies and become a reference in the market.