Video content is one of the marketing tactics lawyers and law firms can use. With the use of video marketing for lawyers, can successfully promote himself on the Internet and get clients.
Lawyers love to write, so writing legal blog posts format suits them perfectly. However, I always insist, as a virtual assistant for attorneys, is that video is also necessary for a number of reasons.
Firstly, video helps a potential client not only evaluate you as an expert, but also understand whether he is comfortable listening to you and looking at you.
Surely you have had this happen: you found a video on the necessary issue, and it seems like the person is speaking to the point, but you want to close the file. Facial expressions, speech tempo, and manner of speaking can cause rejection – all these are small things, but when a client chooses among lawyers, he is guided, among other things, by his comfort.
Secondly, video allows you to get emotionally closer to your audience. It is much more difficult to convey emotions through text than through video.
Thirdly, video content, like any other, shows your expertise. In just a few minutes, you can demonstrate your knowledge, talk about your practice, and thereby gain the trust of potential clients. Additionally, you can earn money on the side as a side hustle by allowing ads.
Fourthly, search algorithms will display your videos based on frequent user queries. And this is one of the ways of free promotion. For example, you made a video on the topic “How to write off debts?” If a user enters a corresponding query somewhere, there is a chance that he will not only get an answer to his questions but will also want to contact you.
What to shoot a video production for lawyers
To figure out what to shoot, start by answering these questions:
- Who are your videos for?
- How will they help?
- What issues are of concern to people who will watch your videos?
Simply put, conduct an analysis of your target audience to understand what they would be interested in watching your videos about. If you don’t have time for this, you can ask your paralegal or hire a virtual legal assistant services to do such administrative task.
Remember that we always create content for people, not for ourselves. Therefore, it leaves controversial legal issues that are not relevant to ordinary people for colleagues. The same applies to the use of professional terms and complex expressions.
Don’t try to create an image of yourself as a very serious lawyer who expresses himself in such a way that you can’t figure it out without a dictionary. Your task is to be useful to people and show that you are able to solve their problems. Excessive seriousness only scares people away.
What should the legal video talk about?
- Latest news in your field.
- Answers to questions that are asked in the comments or written to you in private messages.
- Options for resolving controversial situations. For example: “What to do if your neighbors flood you?”
- Debunking myths.
- Analysis of specific situations of your clients, subscribers or famous people.
How to create videos for lawyers
A common misconception among lawyers is that you need to shoot a video in a studio or, at a minimum, with professional equipment. Camera, light, sound – everything should be like the best bloggers. And until you have the money for all this, it is better not to shoot at all.
But this is not so: a regular smartphone with a more or less decent camera and a tripod is enough. Then, you can process the video in one of the many programs: trim, glue, or add subtitles.
Content is much more important than form, especially in situations where people need legal help. After all, they are not looking for answers to their legal questions for entertainment. Therefore, the main thing is to choose the right topics and shoot the video so that it is not too boring and tedious.
Be yourself, don’t try to create a false image in front of the camera: it can be felt. But sincerity and naturalness attract people.
How to promote your video marketing for lawyers
You can shoot videos for platforms that use only this content format: YouTube, Instagram, Tiktok. If you want to develop a channel on these platforms, it is important to regularly create video content.
For those who run social networks, video is just one of the publication options, along with posts. You can also use videos for your website: tell about yourself and your services, share cases, shoot videos for your blog.
How can video marketing help a Law Firm
Videos with useful information are great, but if you’re making videos not for fun but to get applications, there are a few more things that are important:
- Tell us about your services. Who are they suitable for, how does cooperation work, what does the client get?
- Make calls to action: “subscribe”, “leave a request”, “write in messages”.
- Share reviews and case studies in videos: this sells best.
- Don’t forget about offers: what you offer people, why they should contact you.
In conclusion
If you shoot a legal video, you are already one step ahead of your fellow lawyers because the video format gives the audience the opportunity to get to know you faster and make a decision about cooperation.
If you are just planning to take on this format, put perfectionism aside. The main thing is to remember the audience’s problems, answer questions, and not get hung up on the ideal picture.